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Customers today want fast shipping, free shipping & product available at all times using any device and in any geographical location. As a distributor you need to be ready to deliver as per customer demands or be ready to lose business - not an option right?
Customers today expect Omnichannel commerce i.e. a consistent shopping experience whether a customer chooses a retailer or supplier. A perfect order made through omnichannel commerce will be shipped for free within a day or two. It will be accurate, complete, damage-free, easily returned, and competitively priced.
NetSuite, can help you manage every part of your business through a single platform. All of your business data is connected. With NetSuite, you can meet the demands of 21st century consumers while improving your efficiency and adding to your bottom line.
The traditional distribution model is rapidly changing. Today, B2B customers increasingly act like consumers desiring self-service tools giving them instant access to product information through their mobile devices. Many consumers are now buying directly from wholesalers and manufacturers through easy-to-use Ecommerce websites.
How can today's distribution businesses transform to meet the needs of today's customers?
Here a re a few ways you can win.
Distribution businesses today need to acknowledge that today's B2B buyers are increasingly tech savvy. Baby Boomers are making way for the new generation to occupy management and procurement positions who increasingly shop on their smartphones and tablets. They expect content rich websites with information that can help them make a purchase decision and ecommerce functionalities that enables them complete their transactions in one place. They are seldom patient when they are made to wait or have a clunky online experience and will likely divert their business to a more technologically easy to use vendor or distributor. As a result having ecommerce capability is no longer an option but a necessity.
Today's buyers crave functionality and convenience along with information that is clear, concise and credible such that it enables them to make a decision. If you are able to provide this information, they are more likely to buy from you. In essence you are creating a win-win situation for your buyer by providing the ease of buying and credibility in information.
Rich, online content also increases website rankings and traffic through organic search and provides resources to boost your email marketing efforts.
You need to move with the times constantly as once you have your customer's attention, you need to work hard retaining it. As a result you will have to think of and implement new ideas to maintain customer loyalty and as a direct result you will need a platform that can keep up with your ideas as your business scales new heights.
often smaller, independent distributors are at a disadvantage to national or international operations. With limited resources, independents may suffer from poor inventory management, outdated technology, insufficient finances to support growth, and the like. When these struggles become evident, even loyal customers may feel obliged to move to a distributor who can offer more products for less money.
But it doesn’t have to be this way.
NetSuite levels the playing field with a solution that modernizes your distribution infrastructure, enabling independents to operate efficiently and compete more readily against larger players. Additionally, NetSuite grows with your business so you stay ahead of the curve year after year. By implementing the right technology to accentuate your particular offering of services and expertise, your wholesale distribution business can compete and succeed.
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